The name “EAST” reflects the design concept which interprets the contemporary Oriental travel experience as being world class, efficient, modern, playful and with a touch of culture. This is achieved through:

  1. Yin and Yang: A serene, 35ft. long, back illuminated reception desk cantilevered from a single column, vs a glass grand stair with a labyrinth of steel and wood to symbolize the energy of Hong Kong.
  2. Playful Chinese elements: Chinese characters for floor number indication, a backlit Contemporary Chinese landscape painting as the reception backdrop.
  3. Consistent and simple material palette serves to unify all the outlets and guest rooms and provide a calming, Eastern touch