CL3
CL3 Architects
IMG_0608_R.jpg

Hardrock Hotel Shezhen

Rock and Roll are the two playful and distinctive elements that people come across when they hear the name, Hard Rock Hotel. This makes the brand stand out from other luxurious hotel brands; China also has a unique and historic culture which attracts innumerable tourists every year.

 This hotel has combined two playful elements into the design. It not only fuses music elements into the spaces but also has its own twist on Chinese character. Guests will be welcomed by a massive dragon sculpture made by Chinese gongs and drumsticks upon arrival. This fusion will further continue throughout the space. It is a bridge that lets foreigners experience Chinese culture on the one hand and local tourists feel the heartbeat of the musical spirit on the other.

This hotel has combined two playful elements into the design. It not only fuses music elements into the spaces but also has its own twist on Chinese character. Guests will be welcomed by a massive dragon sculpture made by Chinese gongs and drumsticks upon arrival. This fusion will further continue throughout the space. It is a bridge that lets foreigners experience Chinese culture on the one hand and local tourists feel the heartbeat of the musical spirit on the other.

IMG_0661_R.jpg
IMG_0626_R.jpg
 Other than playfulness and uniqueness, the hotel design also pays attention to details to give guests a sense of being valued and cared for. Moody spaces are created by alluring lighting which pulls guests away from hustle and bustle. In addition to the Hard Rock background music, it brings guests to an unpredictable theatrical space, leading to an exhilarating luxurious experience.

Other than playfulness and uniqueness, the hotel design also pays attention to details to give guests a sense of being valued and cared for. Moody spaces are created by alluring lighting which pulls guests away from hustle and bustle. In addition to the Hard Rock background music, it brings guests to an unpredictable theatrical space, leading to an exhilarating luxurious experience.

IMG_0385_R.jpg
IMG_0449_R.jpg
IMG_7570_R.jpg
08_IMG_0455_R1.jpg
IMG_1049_R.jpg
010_IMG_0714_R.jpg